Was there any doubt that Howard Stern would re-up his SiriusXM contract for another five years? He really can’t go back to terrestrial radio where the FCC monitors his every word. Where else can he go? RadioInsight does make an interesting observation:
At the end of the five year deal, Stern will have been with SiriusXM for 15 years and turning 67 years old making it very likely this is his final contract.
Not only that, but by December 2020, he will have been in the radio business for nearly 45 years. That’s a lot of waking up in the pre-dawn hours to provide entertainment for grumpy commuters on the highways and byways of America. He’s already adjusted his schedule so that the show starts at 7am rather than 6am.
I bought my current car in 2009, which came with XM built-in. I had a three-month trial, and I let it expire. Since then, I’ve seen free trials come and go, but I’ve never gotten the urge to subscribe.
I don’t know how other receivers are, but the sound quality on mine leaves something to be desired. Sirius XM compresses the heck out of the (digital) audio on all the channels, resulting in a loss of upper and lower frequencies. Some of the music channels are interesting (First Wave, Lithium, Boneyard, Spectrum) but not quite interesting enough for me to pay for a subscription. For music selection, I can use the TuneIn app and stream anything from anywhere around the world, the only downside being that I have to be tethered to an internet connection. True, Sirius XM has Opie & Anthony and Howard Stern, which you can’t get anywhere else. This is satellite’s strength, exclusive content (incidentally O&A and Howard are not part of the free trial). However, if you look at some of the news channels, like MSNBC, CNBC, Fox, and CNN, it’s just the audio portion of their television channels. If you’re paying for cable TV to see these channels, would you pay again to hear them in your car?
This year marks the 10th year of broadcasting for Sirius XM. Could they survive another 10 years? Will they be able to hang on to their exclusive content?