Connoisseur Media Classic Hits “B103” WBZO Bay Shore, NY rebranded this morning as “103.1 Max-FM“.
Keeping its previous positioning as “Classic Hits Of The 70s, 80s And More”, WBZO is adding two hours of commercial-free music at 9:00am daily. The station will completely revamp its airstaff with Jim Douglas, most recently in mornings at CBS’ “Fresh 102.7” WWFS New York joining Kelly Dyson in mornings. Cluster OM Patrick Shea will take middays. Ralph Tortora, most recently hosting weekends at iHeartMedia’s “Q104.3” WAXQ New York fills the afternoon slot and takes on Program Director duties. Tortora previously spent many years working on Long Island at 102.3 WBAB and 103.9 WRCN.
This rebranding is something they should have done back when they shifted WBZO into the 70’s and 80’s. They’ve alienated the older listeners by dropping the 50’s and 60’s eras. It will be an uphill climb to capture newer listeners now. WBAB is the classic rock juggernaut around these parts, so lotsa luck trying to grabbing listeners who have made 102.3 a decades-old habit.