Early ratings have been very strong. Marketing of the product has created a nice buzz on the island. And, most importantly, revenue is up, according to Market Manager Dave Widmer. The station mixes classic rock music with newer rock music, which according to the research Connoisseur paid for, works with the younger demo.
I admit I’ve been tuning in myself, just for the halibut. The music mix sounds good (to the ears of this ex-WRXP listener), but the one thing that keeps me from sticking around for extended periods is their lack of personalities. Without them, it sounds like a non-stop jukebox. If you listen to the podcast in the linked article, Widmer talks about personalities and how the audience is looking for people who know the music that’s being played. Makes me wonder what kind of big fish they’ll hire for mornings.
I don’t think there are enough fish puns in this post. This should fix that.
Kip Addotta – “Wet Dream”