Is there another rock station waiting in the wings for Long Island? Signs appear that this might be true:
Gen X Hits “94X” WIGX Smithtown looks to be on the way out with a Rock based format on the way in. Rock943LI.com was registered by Connoisseur on Monday. Long Island currently has no current based Rock stations, just two Classic Rockers in Cox Media’s 102.3 WBAB Babylon and JVC Media’s 103.9 WRCN Riverhead.
First 101.9 brings back alternative rock, and now this? Is there a memo going around that current based rock is the thing to do? Well, if they do go this route, they’ve already got Jon Daniels and Rob Rush who were on 98.5 The Bone in the mid-2000’s. The Bone was a kind of “everything that rocks” type of rock station, with an emphasis on the harder/current stuff.
This isn’t the first time FM 94.3 has flirted with a rock format, either. In the mid-1990s, WRCN simulcast on 94.3 in an attempt to unseat WBAB. This was about the same time I won a CD-ROM from them and had to pick it up from their office in Huntington. As an early web user, I was one of a few who entered their website contest. It was one of those interactive CD-ROMs that featured content from the H.O.R.D.E. festival, back when Blues Traveler was the biggest thing sliced bread (and John Popper was bigger than several loaves of bread). I’m not sure the disc even works anymore on current computers.
Whatever Connoisseur does with 94.3, they have their work cut out for them. The signal is hindered by out-of-state stations also located on 94.3. It’s fine for the offices in Smithtown, but not so great for the north shore and Nassau county. However, thanks to the web, they can stream wherever they need to be, from one end of the island to the other.
Stay tuned, folks…