If you’ve ever wondered what happens when a radio station changes it’s format, you should check out the Format Change Archive. It’s their specialty. You can listen to all kinds of stations changing from one format to another, right at the point they “flip the switch.” In light of the recent switch to alternative rock on FM 101.9, I went back to 2008, when it switched from smooth jazz to rock. Have a listen (click the link, then click the play button on the page):
- February 5, 2008, 4:00pm – Smooth Jazz CD101.9 Becomes Rock 101.9 WRXP
All I can say is… wow. “Where new music, classic rock, and alternative merge?” Was this their version of some kind of AAA station? That music montage is a playlist only a music geek could love. Although, Nickelback may have turned off some people. 😉 Not only that, they had a live announcer in the studio that same day. Overall, this change went pretty well. Compare to what happened earlier this week:
- July 17, 2012, 10:05am – New Rock 101.9 Debuts
Here, we have a rudely interrupted newscast, followed by a pre-recorded introduction to the new format, then non-stop music. On the bright side? No Nickelback. 😀 Joking aside, the new format has a much better focus, and hopefully will draw in the listeners. If they can bring back some of the old announcers, then they’ll really have something.