January 28, 2012 Leave a comment
So… Khloe Kardashian… yeah, you thought this blog was an oasis, far away from the Kardashians, didn’t you? Not so, young grasshopper. As it turns out, starting Monday, she’s going to have a midday show on Mix 102.9 in Dallas while her husband plays for the Dallas Mavericks. Seriously, can anybody tell me why the Kardashians are famous? Anyone?
Khloe is not the only celebrity with a radio show. This weekend sees the U.S. debut of Ronnie Wood as host of… wait for it… The Ronnie Wood Show. At least I know why Ronnie Wood is famous. With all that musical history behind him (The Rolling Stones, The Faces), he can have some great stories.
This is not the first time celebrities who are not famous for being on the radio have done radio shows. Even Ringo Starr had Ringo’s Yellow Submarine back in the 1980′s. On SiriusXM satellite radio, we have Bob Dylan’s Theme Time Radio Hour and Tom Petty’s Buried Treasure. Oh, and we can’t forget Little Steven, Dee Snider or Melissa Etheridge, either. I could go on, but I’ll stop there.
So, why do they do it? Well, it’s an obvious cash grab, but mostly a promotional tool, similar to their websites, Twitters, and Facebooks. It gives the die-hard fans one more thing for them to follow (or in this case, to hear). It also reminds everyone outside their fan base that they’re still around. Then there are those celebrities that really enjoy “being a DJ.” Not just one of those that tweets about how great it is to be on the radio, but really get into it. Dee Snider has done local morning radio, a local metal show, and now his current syndicated show.
It’s great for the celebrity, but not so great for the local, non-celeb announcer that’s put out of a job. Sure, SiriusXM has (or should that be had) deep pockets, and could afford the likes of a Dylan or a Petty, so they were sought out from the get-go. No thanks to the weak economy and tightening budgets, these celebs are an easy way to fill in an hour or two on a station for very little money.