What the heck is WFAN up to?

It would appear that something might be going on:

A report is swirling today that the upstart network is about get its much needed New York home–at the venerable 660 AM. That would mean, according to the New York Daily News’ Bob Raissman, WFAN would no longer be a simulcast, just the 101.9 FM signal.

It’s been speculated that 660 AM could be the full-time CBS Sports Radio affiliate as soon as Monday, February 4th.  That’s a bit too soon.  They’ve only been on 101.9 FM since October.  I don’t think that’s enough time for the audience to migrate from AM to FM.  Radio is habitual, and many listeners are (still) in the habit of punching up 660 AM for their sports fix.  Maybe they should wait until baseball season starts.  WFAN is a big moneymaker for CBS, and they can’t afford to risk losing their audience.

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4 thoughts on “What the heck is WFAN up to?”

  1. As far as WFAN 660 being the home of CBS radio sports does not surprise me, the situation with 101.9 is that their signal is not very good in central Suffolk County and further east, they have to find another station out east to simulcast, where as 660 has a much broader signal, thats what concerns me, especially with the broadcast rights with the Mets, it will be hard to hear it this far out, not good for negotiating rights

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  2. This is just flat out dumb… The FAN had a loyal listening audience who were able to tune in from great distances. Why not put CBS sports on 101.9? I just don’t get the reasoning of any of these radio folks but their decisions are burying them in debt and low ratings. Oh well…

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